Trico Wiper Blades – MOMENT OF TRUTH
Automotive Corporate Rebrand
The corporate rebrand of a 100 year automotive company. Website, packaging, advertising, marketing materials design leadership.
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REBRANDING AN AUTOMOTIVE LEGEND
TRICO, the inventor of the automotive wiper blade over 100 years ago. Was in need of a corporate rebrand. The wiper packaging and branding was dissimilar and unified. The marketing messages were not unified in their goal educating the customer about safety. In 2010 a global corporate rebrand was initiated in the agency I was working with. I was creative supervisor and oversaw all omni-channel creative design across print, packaging, web, advertising, digital and TV. I led a team in a visual design plan that spanned 2 years to complete a base rollout of newly designed materials.
TV SPOT AND STORYBOARD DESIGN
“Moment of Truth” is a the TV and digital advertising campaign platform used to demonstrate the moment in time where your windshield was smudging from driving and you wish you could pause the action, stop the car and change the wiper blades to avoid danger.
FINDING THE RIGHT WIPER BLADE, IS A CLEARER EXPERIENCE THAN EVER
You need the right wiper blades, right when you need them most. The last thing you need is a stressful interactive experience in finding the right size and connector for your vehicle.
I was a Design Lead for the global rebrand of the TRICO Wipers web and mobile site. With our goal of helping drivers find the right wiper blade.
NEW PRODUCT LAUNCH CAMPAIGN: TRICO FORCE
Ground up design based on new brand standards. Packaging, interactive, animated display advertising, print advertising.
TRADESHOW BOOTH DESIGN
AAPEX Trade show in las vegas nevada.
THE WEBSITE REDESIGN CHALLENGE
GAIN INSIGHTS WHILE MANAGING PRESSURE OF A NEW PRODUCT LAUNCH DATE.
THE 500-foot goals:
- Make accessing the proper match wiper blade as easy as possible
- Build a knowledgebase to reinforce TRICO as the leader and innovator in the wiper blade marketplace
- Make a seemless process from QR tags on packaging to mobile website
Mobile website wireframe
Creating the quickest path to help consumers install their own wiper blades.
