CASE KNIVES – Carve Your Own Path
RETAIL BRAND ACTIVATION
Making a 132 year old knife brand relevant to millennials with a brand repositioning and advertising campaign.
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Millennials are FINDING THEIR OWN PATH
Case Knives customer base is aging. Case wanted to create a campaign to appeal to a young millenial audience interested in hiking and a rising interest in camping.
“Carve your own path” campaign is a nod to millenials who are looking to discover their meaning and path. Case is an outdoor folding pocket knife brand that aligns well with this audience. Durable knifes for fishing, cutting wood, that come in many colors, sizes and textures.
MY ROLE
I designed materials and unified visuals for a retail point of sale campaign for Bass Pro Shops and Cabelas to showcase the creative theme across posters, table tents, hanging signs and tradeshow materials.
PICTURED ABOVE: REVAMPED PACKAGING DESIGN
PICTURE LEFT: STICKERS GIVEAWAYS AND PROMOTIONS