READY TO MAKE THEIR MARK

The Detroit Lions were looking for a partner like my client to run retail sales of Lions branded merchandise at Ford Field.

I was asked to create a theme to showcase my client’s innovative retail concepts as a beneficial asset to the Detroit Lions.

“Ready to Make Our Mark” is a rally cry being my client’s willingness to make an investment an impact in the Lion’s retail business. The outer box of the bound proposal features a Lion claw cutout revealing blue Lion hair.

The inner visuals feature fans dressed up in merchandise posting social media photos on instagram displaying their fanfare.