Defining a new category, FRESH-FROZEN

Frozen fish is not traditionally something that you would write home to mom about. I’m aware of this. Winn Dixie/BILO’s Fisherman Wharf brand has a quality Fresh-Frozen option in the freeze aisle that you would actually want to serve your mom.

I conceived of a concept that frozen fish like this would be good enough to mount on your wall. “Worthy of Your Wall” was born. A poster campaign. There is a large range of proud fishing vernacular we were able to borrow from an take advantage of. Showcasing the product on it’s side also had the advantage of being unique.

In-store poster designs

Catch of the Day Concept

Storyboard design for TV spot

A Fresher Way to Save Point of Sale Display Design