BRINGING THE LIVING ROOM OUTDOORS

Spectrum wanted to promote their internet and app services as well as create a fun branded environment for customers to relax and be comfortable, giving them a sense they are enjoying the products at home.

We created a series of indoor and outdoor concepts. My renderings featured inflatable couches, popcorn stations, charging stations, bean bag toss and demo stations of products introduced by brand ambassadors. The BAs helped with the demos and signups for products.

The events were strategic to engage more people who have recently relocated.