Morse design was contacted to create a brand for an aftermarket product for trucks and cars to reduce emissions. For the engagement we advised performing a comprehensive brand discovery and strategy process.
Morse Design conducted market research to learn about the target audiences demographics and pychographics, aligning them with market trends. We conducted stakeholder interviews with c-suite and external stakeholders extracting company values, unique selling points and current positioning.
The brand strategy development process uncovered the brand’s personality, tangible and intangible values, target audience personas, profiling and key product features. These insights were turned into key audience benefits and values to the customer allowing for the birth of crafting a compelling narrative and visual brand expression.
Perception map of Rivotto brand positioning
Morse Design converted these insights into sketches for logos that were appropriate, versatile, memorable and flexible.
Logotype, symbolism and typography exploration
Mapping brand values to visual design narratives
Sketches
Once a series of design trajectories that aligned with customer needs were presented to the c-suite team, a design direction was selected.
Brand guide cover
Brand guide page 1
Brand guide page 2
Designed comprehensive guidelines for rules outlining logo usage, color codes, typography and visual elements were assembled to insure consistent long term brand implementation.
A subbrand system for products were created to directly reflect the corporate brand allowing for product familiarity to the native brand.
A comprehensive corporate brand to product brand relationship was created.
Tradeshow display materials
The design of the materials feature easy to interpret charts demonstrating the mpg improvements and emissions reductions benefits.
Brochure for Eco demonstrating benefits for Bus Fleet Operators
Brochure for EPEC demonstrating Certified Dyno Testing
Morse Design filmed and edited an installation video demonstrating for third party installers ease of product installation.
A comprehensive brand and product website was created to demonstrate the technology, positively impacted markets and product offerings.
Visit the website Rivotto.com
Brand design and design system created a platform that provided confidence to an investor network.