Grow One for the Team

Growing a playoff beard has been a mainstay of the NHL hockey playoffs for players and fans for decades.

In 2008, the agency I was a full time creative at conceived of Beard-a-thon, a fundraising platform for the select charities of NHL teams in the playoffs. Once a team is on board they encourage fans to “Grow one for the Team” and obstain from shaving. Fans upload a “before” photo of themselves to the website for their friends and family to sponsor in their name for the charity.


I was asked to design the inaugurial logo, website, marketing materials and social media graphics to promote the effort.

In ten years over $1 million dollars was raised for charities throughout the USA.