VERITIX (now axs) – Talking Seats Campaign
ELECTRONIC TICKETING BRAND LAUNCH AND B2B CAMPAIGN LAUNCH
If stadium seats could talk, what insights would they tell you?
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THE EMERGANCE OF ELECTRONIC TICKETING
Veritix created a platform to enable consumers to purchase, and easily transfer tickets electronically as an alternative to physically handing or mailing someone a ticket.
THE BRAND IDENTITY DESIGN
The platform needed a new brand name due to a merger (formally FlashSeats). At the conclusion of the naming process “Veritix” was selected. A combination of Veritas and tickets to represent the “Truth in ticketing”.
Alex designed a logo featuring a letter “V” representing to crossing light beams on a stage. The concept highlighted the idea that the seat was in the center stage of the two light beam was preserved when the company was rebranded AXS.
ADVERTISING
Veritix needed a B2B ad campaign. We developed a concept that answered the question, “if your seats could talk, what could they say”. I designed a series of ads based on different types of seats at various types of venues. They all had a story to tell revolving around the hassle required to transferring a physical ticket. With Veritix, now you can transfer a ticket with a drivers license or credit card.
PICTURED ABOVE
CONCEPT SKETCHES HIGHLIGHT WHY A VENUE SHOULD SWITCH OVER TO ELECTRONIC TICKETING
COMPLETED ADS
The completed ads ran in various trade magazines and publications. The ads featured seats that would be seen in theaters, sports venues and arenas sharing their intimate stories the history of the ticket transfers and the value brought fourth by knowing that history.