SWINGING FOR THE FENCES

Alex started his agency career working as a graphic designer on the Toronto Blue Jays baseball club account. He was soon after promoted to Art director and Creative Lead. He was tasked with design US ticket sales and marketing initiatives focused on matchups with the Boston Red Sox and New York Yankees. Those efforts escalated to the agency he worked for being awarded Canadian primary ticket and group sales contracts for 7 years.

Alex created print designs for Season Ticket Sales, Group Tickets Sales, designed season tickets and single games ticket stock, direct mail themes and omnichannel campaigns including OOH.

His designs encouraged fan engagement and sustained outcomes for Toronto based hospitality clubs, luxury suites, and season ticket experiences.

The “SEATS” CAMPAIGN

The Jays partnered with Mirvish Theatres to offer season ticket holders tickets to broadway shows, a trip to Spring Training in Florida and a seat in their favorite ballpark. This came to life by showing the Seat you are buying.

Over the years I designed 6 Group Ticket Sales calendars that featured the theme for the year. The 2010 Calendar focused on the Jays being “Canada’s Team”

The MOVIE Theatre Posters Campaign

These posters were display in Toronto Rogers Video stores to promote special Blue Jays matchups.

ROGERS CENTRE CampaignS

Alex designed campaigns surrounding the Home of the Blue Jays, Rogers Centre. He designed tourism focused campaigns as well as clubs, and luxury suite branding materials. Below materials are part of the sense-sational campaign. He designed brand identities for a variety of clubs including the high end .400 Summit Suite.

THE RESULTS

During Alex’s first 3 years on the account, Blue Jays ticket sales increased 28% despite the team missing the playoffs.