Comcast needed an upgrade to their college marketing initiatives. Previous marketing attempted to reflect the anxieties college freshmen were facing. They were hungry, and in fear of missing out.
We were able to position Comcast as a brand to “satisfy the hunger” of students, not by just marketing to them with printed collateral and offers but a 360 degree campaign that engaged with them at their new off-campus homes.
A “Comcast: Feed Your Head” team was deployed to big college campuses with street teams armed with giant pixie sticks. Brand ambassadors wheeled around campus on trikes while wearing Brain Helmets. They delivered the promise that Comcast will feed your head with cable, internet and food, giving them instant gratification—much like the Comcast service offerings
Art and design lead. Led a team of a web designer, programmer, illustrator and designer in building campaign materials.
The design of the campaign featured an illustration of a moody and animated brain that reflected the anxieties of college students with lines like “feed me, I’m hungry”, “I’m freaking starving” setting up Comcast as a hero and relatable to students.
Branded food distribution van
Animated web banner campaign
Landing page
Sweepstakes signup page / lead funnel & collection
Subscription upgrades increased by 26%. New subscriber acquisitions increased by 94% in the first year of the campaign. The work sustained the agency-client relationship for multiple years.