Alex was tasked with creating a brand platform that combined visual vernacular of fine art and fashion.
To create a premier platform that connects exclusive brands WITH top-tier artists.
The follow images demonstrate core pages from the brand book design. Unified brand and marketing messages are crucial for ARTIQE to establish a strong identity and communicate effectively. Consistency across channels builds recognition, trust, and clarifies benefits to customers, partners, and collaborators. It ensures ARTIQE’s customers, partners, and artistic collaborators clearly understand what the company stands for.
Cover of product vision brand book
We enable seamless and transparent collaboration between artists and brands, breaking down barriers and improving efficiency in the fashion and luxury goods industries. The platform serves as a meritocratic bridge, empowering the alignment of artists with the world’s best brands, harnessing the web3 and blockchain technological capability combined with a network of Silicon Valley advisors and founders.
Our unique proposition lies in its ability to seamlessly match luxury brands with creators and launch exclusive capsule collections accompanied by NFC authentication tech. By embracing blockchain, we offers tangible value to luxury brands providing, curated opportunities with respected, contemporary fine arts, increasing revenue generation capability and alluring fine art and fashion lovers. Consumers benefit from web3 powered NFC tech through unlocking exclusive access, early-release information for limited edition products, and unique live opportunities.
The design system incorporates the use of muted art surface textures with selective use of bold colors to highligh imporant annoucements related to launches and sales notices.
Casey Kelly