Trico Wiper Blades – MOMENT OF TRUTH
Automotive Corporate Rebrand
The corporate rebrand of a 100 year automotive company. Website, packaging, marketing materials, print advertising, tv spots and design direction leadership.
SCROLL FOR CASE STUDY
REBRANDING AN AUTOMOTIVE LEGEND
TRICO corporation, introduced the automotive wiper blade over 100 years ago. The company was in need of a corporate rebrand and marketing refresh. Branded wiper packaging and products were dissimilar and not unified. In 2010, a global corporate rebrand was initiated. The B2B marketing agency I was working with tasked me as creative supervisor to oversaw all omni-channel creative design across print, packaging, web, advertising, digital and TV. I led a team in a visual design plan that spanned over 2 years to complete a rollout of newly designed brand, marketing materials and new global website across all channels.
TV SPOT AND STORYBOARD DESIGN
Alex created a storyboard concept for the vision of “Moment of Truth” campaign. It is a the TV and digital advertising campaign platform used to demonstrate the moment in time where your windshield smudges while driving in adverse conditions, a moment all drivers can relate to. In this moment you wish you could pause the moment in time, stop the car, get out of the car and change the wiper blades to avoid danger from visual impairment.
INSIGHT: Did you know that about 90% of the driving decisions you make are based on what you see?
TV SPOT STILLS
Image captures from the finalized :30 and :15 second spots.
TV SPOT
:30 and :15
FINDING THE RIGHT WIPER BLADE, IS A CLEARER EXPERIENCE THAN EVER
You need the right wiper blades, right when you need them most. The last thing you need is a stressful interactive experience in finding the right size and connector for your vehicle. I was a Design Lead for the global rebrand of the TRICO Wipers web and mobile site. With our goal of helping drivers find the right wiper blade.
NEW PRODUCT LAUNCH CAMPAIGN: TRICO FORCE
Ground up design based on new brand standards. Packaging, interactive, animated display advertising, print advertising.
TRADESHOW BOOTH DESIGN
AAPEX Trade show in las vegas nevada.
TRUCK WRAP
OOH campaign branding
FINDING THE RIGHT WIPER BLADE, IS A CLEARER EXPERIENCE THAN EVER
You need the right wiper blades, right when you need them most.
I was a Design Lead for the global rebrand of the TRICO Wipers web and mobile site. I worked to define, design and test interactive experiences in finding the right size and connector for your vehicle leading to an MVP launch website in time for the media campaign launch.
Our primary objective for consumers was to helping drivers find the right wiper blade. Our objective for trade and industrial markets was to let them know support was going to expand.
THE WEBSITE REDESIGN CHALLENGE
GAIN INSIGHTS WHILE MANAGING PRESSURE OF A NEW PRODUCT LAUNCH DATE.
THE 500-foot goals:
- Make accessing the proper match wiper blade as easy as possible
- Build a knowledgebase to reinforce TRICO as the leader and innovator in the wiper blade marketplace
- Create a process from scanning QR tags on packaging to mobile website
Mobile website wireframe
The wireframe shows early considerations for testing consumer behavior to find the quickest path for consumers find their wiper size and video instructions to install their own wiper blades.
ANIMATED ADS AND VIDEO DISPLAY ADVERTISING
(Left) Rich media as integrating derivates of the :15 tv spot. (Right) Landing page featuring the :15 spot and quick links to important website destination points
SPECIAL PLACEMENT RICH MEDIA ADS
Weather underground advanced rich media expanding ad for first time ad viewers.