Fisherman’s Wharf – A frozen fish worthy of your wall
Retail Brand Activation
Advertising visual design for campaigns to make frozen fish look like a fresh choice
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CREATIVELY ELEVATING THE FRESH-FROZEN PRODUCT CATEGORY
Frozen fish is not traditionally something that you would write home to mom about. Winn Dixie/BILO’s Fisherman Wharf brand has a quality fresh-frozen option in the freezer aisle that you would be proud to serve to mom.
With a copywriting partner, Alex conceived of a concept that frozen fish “this good” would be something you would proudly mount on your wall.
“Worthy of Your Wall” was born.
Fortunately, there was a large range of fishing vernacular we were able to borrow from for our poster campaign.
MAKING AN IDEA SPARK
By showcasing the fish packaging on its side, we were able to harken to the as-seen-on-tv cohort that would appreciate the message and perhaps tell mom about their new go-to fish.
In-store poster designs
Catch of the Day Concept
Storyboard design for TV spot
A Fresher Way to Save Point of Sale Display Design