by azan | Feb 7, 2021 | Uncategorized
FEEDING STUDENTS HEAD WITH ENTERTAINMENT AND FOOD! Comcast needed an upgrade to their college marketing initiatives. Previous marketing attempted to reflect the anxieties college freshmen were facing. They were hungry, and in fear of missing out. Feeding their head...
by azan | Jan 5, 2024 | Uncategorized
BUILDING A BRAND THAT REDUCES AUTOMOTIVE EMISSIONS Alex was contacted to create a brand for an aftermarket product for trucks and cars to reduce emissions. For the engagement we advised performing a comprehensive brand discovery and strategy process. The Process:...
by azan | Jan 28, 2021 | Uncategorized
READY TO MAKE THEIR MARK The Detroit Lions were searching for a trusted hospitality partner to operate retail sales for Lions branded merchandise at Ford Field. I was asked to create packaging kit to response to the RFP. This theme would showcase my client’s...
by azan | Feb 7, 2021 | Uncategorized
REBRANDING AN AUTOMOTIVE LEGEND TRICO corporation, introduced the automotive wiper blade over 100 years ago. The company was in need of a corporate rebrand and marketing refresh. Branded wiper packaging and products were dissimilar and not unified. In 2010, a global...
by azan | Jan 28, 2021 | Uncategorized
THE EMERGANCE OF ELECTRONIC TICKETING Veritix created a platform to enable consumers to purchase, and easily transfer tickets electronically as an alternative to physically handing or mailing someone a ticket. THE BRAND IDENTITY DESIGN The platform needed a new brand...