by azan | Jan 28, 2021 | Uncategorized
Hispanic grocery experiential marketing Winn Dixie rebranded select grocery store in concentrated hispanic market the Southeast USA to a new brand called Fresco y Mas. As part of big move. The agency was invited to design experiential marketing concepts surrounding...
by azan | Jan 28, 2021 | Uncategorized
“FLYING” YOUR WAY TO SCORE A DREAM VACATION TO FLORIDA During the winter, residents of the northern American states long to escape the cold and snowy winters and travel south to Florida for fun in the sun, and a beach experience THE IDEA Create an interactive...
by azan | Feb 7, 2021 | Uncategorized
AN ENVIRONMENTAL VERSION OF A DIGITAL STOREFRONT BRINGING THE ENERGY SAVING WEBSITE TO LIFE The National Grid Marketplace launched their digital marketplace to purchase energy saving lightbulbs, smart devices and gadgets to help curb power use. They wanted to promote...
by azan | Feb 7, 2021 | Uncategorized
THE IDEA Create a digital delivery format for the contract proposal response. The first such application was the Food and Beverage Service at Minute Maid Park, home of the World Champion Houston Astros. MY ROLE I led the conceptual development, interactive design,...
by azan | Jan 28, 2021 | Uncategorized
Millennials are FINDING THEIR OWN PATH Case Knives customer base is aging. Case wanted to create a campaign to appeal to a young millenial audience interested in hiking and a rising interest in camping. “Carve your own path” campaign is a nod to millenials who are...