by azan | Feb 7, 2021 | Uncategorized
AN ENVIRONMENTAL VERSION OF A DIGITAL STOREFRONT BRINGING THE ENERGY SAVING WEBSITE TO LIFE The National Grid Marketplace launched their digital marketplace to purchase energy saving lightbulbs, smart devices and gadgets to help curb power use. They wanted to promote...
by azan | Feb 7, 2021 | Uncategorized
THE IDEA Create a digital delivery format for the contract proposal response. The first such application was the Food and Beverage Service at Minute Maid Park, home of the World Champion Houston Astros. MY ROLE I led the conceptual development, interactive design,...
by azan | Jan 28, 2021 | Uncategorized
Millennials are FINDING THEIR OWN PATH Case Knives customer base is aging. Case wanted to create a campaign to appeal to a young millenial audience interested in hiking and a rising interest in camping. “Carve your own path” campaign is a nod to millenials who are...
by azan | Jan 28, 2021 | Uncategorized
Defining a new category, FRESH-FROZEN Frozen fish is not traditionally something that you would write home to mom about. I’m aware of this. Winn Dixie/BILO’s Fisherman Wharf brand has a quality Fresh-Frozen option in the freeze aisle that you would actually want to...
by azan | Jan 28, 2021 | Uncategorized
DESIGNING AN ACTIVE LIFESTYLE FESTIVAL IN THE ROCKY MOUNTAINS Run festivals are all over the country (IN THE BEFORE TIMES), near your hometown and afar. The client of the agency I was contracting for wanted to increase occupancy of their hotel rooms in the slower...