FRESCO Y MAS – DANCE PARTY

FRESCO Y MAS – DANCE PARTY

Fresco y Más is a grocery store all about bringing an authentic hispanic foods and cultural experience to the market. the goal of the experience initiative was to demonstrate the quality and authenticity of the shopping experience to encourage customers to embrace the...
FLORIDA BEACHES – Let’s Fly to florida

FLORIDA BEACHES – Let’s Fly to florida

DIGITALLY FLYING YOUR WAY TO SCORE A VACATION TO FLORIDA During the winter Northern USA residents long to escape the cold and snowy winters and travel south to Florida for fun in the sun on the beach.  THE IDEA Alex was tasked to bring to life an idea marketed to...
National Grid – The National Grid Smart Home

National Grid – The National Grid Smart Home

AN PHYSICAL EXPERIENCE TO DRIVE TRAFFIC TO A DIGITAL MARKETPLACE. mAKING THE ENERGY SAVING PRODUCT WEBSITE A TANGIBLE EXPERIENCE BACKGROUND: Background: National Grid had an initiative to expose customers to energy saving products that their energy provider to sell to...
CASE KNIVES – Carve a path to a new market segment

CASE KNIVES – Carve a path to a new market segment

Millennials are FINDING THEIR OWN PATH Case Knives customer base was aging. Case wanted to create a campaign to appeal to a young millennial audience. This audience was interested in activities and a lifestyle atypical to their traditional customer. Millennials are...