DETRIOT LIONS – READY TO MAKE OUR MARK

DETRIOT LIONS – READY TO MAKE OUR MARK

READY TO MAKE THEIR MARK The Detroit Lions were SEARCHING FOR A TRUSTED HOSPITALITY partner OPERATE retail sales for Lions branded merchandise at Ford Field. I was asked to create PACKAGING KIT TO RESPOND TO THE RFP.  THIS theme WOULD showcase my client’s innovative...
VERITIX (now axs) – Talking Seats Campaign

VERITIX (now axs) – Talking Seats Campaign

THE EMERGANCE OF ELECTRONIC TICKETING Veritix created a platform to enable consumers to purchase, and easily transfer tickets electronically as an alternative TO physically handING or mailING someone a ticket. THE BRAND IDENTITY DESIGN THE PLATFORM NEEDED A NEW BRAND...
FRESCO Y MAS – DANCE PARTY

FRESCO Y MAS – DANCE PARTY

FresCO Y MAS IS about bringing an authentic hispanic foods and cultural experience to the market. the goal of the experience initiative was DEMONSTRATE THE quality and authenticity of the shopping experience TO ENCOURAGE CUSTOMERS TO EMBRACE THE REBRAND. “We make it...
FLORIDA BEACHES – Let’s Fly to florida

FLORIDA BEACHES – Let’s Fly to florida

DIGITALLY FLYING YOUR WAY TO SCORE A VACATION TO FLORIDA During the winter NORTHERN USA residents long to escape the cold and snowy winters and travel south to Florida for fun in the sun ON THE BEACH.  THE IDEA I WAS TASKED TO BRING TO LIFE AN IDEA WHERE Create that...
CASE KNIVES – Carve a path to a new market segment

CASE KNIVES – Carve a path to a new market segment

Millennials are FINDING THEIR OWN PATH Case Knives customer base was aging. Case wanted to create a campaign to appeal to a young millennial audience. This audience was interested in activities and a lifestyle atypical to their traditional customer. Millennials are...