VERITIX – Talking Seats
ELECTRONIC TICKETING BRAND LAUNCH AND CAMPAIGN
If stadium seats could talk, what would they tell you?
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THE EMERGANCE OF ELECTRONIC TICKETING
Veritix created a platform for the purchase and transfer of tickets electronically as an alternative for physically hand or mail someone a ticket.
THE BRAND IDENTITY DESIGN
The agency aided them in a naming process (formally FlashSeats). We create the name Veritix, combination of Veritas and tickets to represent the “Truth in ticketing”.
I designed a logo to show a V representing to crossing light beams on a stage.
ADVERTISING
Veritix needed an ad campaign. We developed a concept based on “if your seats could talk, what could they say”. I designed a series of ads based on different types of seats at various types of venues. They all had a story to tell revolving around the problem of the old hassle of transferring a physical ticket. With Veritix, now you can transfer a ticket with a license or credit card.
PICTURED ABOVE
CONCEPT SKETCHES TO HIGHLIGHT WHY A VENUE SHOULD SWITCH OVER TO ELECTRONIC TICKETING
