PARTICIPANTS COMPETED TO HAVE THE TOP SCORE AND WIN THE TRIP
Along side illustration was wireframe development for the interface. It was all about immediacy. On an idle screen you were greeted with an invitation to read the premise of the gameplay. You were invited to enter your information for a chance to win the Florida trip.
You use your body to control the flight of Sandy. While the screen tracks downward, obstacles come into your path. Move your body and arms left and right to help the pelican avoid deterrents in the air. Once gameplay is complete, you entered your email address and took a postcard selfie. This would be followed by email reminders about your experience and reminders about sunny Fort Myers Beach in the middle of a cold Chicago winter.