COMCAST – Feed YOUR Head

COMCAST – Feed YOUR Head

FEEDING STUDENTS HEAD WITH ENTERTAINMENT AND FOOD! Comcast needed an upgrade to their college marketing initiatives. Previous marketing attempts reflected the anxieties new college kids were facing, being hungry, fear of missing out and the visuals followed suit. We...
Toronto Blue Jays – ENGINEERED FOR PERFORMANCE

Toronto Blue Jays – ENGINEERED FOR PERFORMANCE

SWINGING FOR THE FENCES The Toronto Blue Jays baseball club was an account I worked on from 2003-2010 as a designer and then art director. This was a rare international effort where a firm in another country was brought on to create marketing and advertising. Truth be...
Trico Wiper Blades – MOMENT OF TRUTH

Trico Wiper Blades – MOMENT OF TRUTH

REBRANDING AN AUTOMOTIVE LEGEND TRICO, the inventor of the automotive wiper blade over 100 years ago. Was in need of a corporate rebrand. The wiper packaging and branding was dissimilar and unified. The marketing messages were not unified in their goal educating the...
Airstream – THE PERFECT CAMPER app

Airstream – THE PERFECT CAMPER app

THE PERFECT CAMPING EXPERIENCE STARTS WITH PICKING THE PERFECT AIRSTREAM There are Airstream trims, colors and design treatments that make the configuration possibilities in the thousands. Customers want to make sure they are selecting the right options and package....
BCBS – THE Fearless Family Zone

BCBS – THE Fearless Family Zone

THE FEARLESS FAMILY ZONE. The healthy way for fans to express themselves Healthcare companies are often looking for ways to tangibly connect with audiences outside of being sick. Blue Cross Blue Shield activated a sponsorship with the Buffalo Sabres where they could...
National Grid – The National Grid Marketplace

National Grid – The National Grid Marketplace

BRINGING THE ENERGY SAVING WEBSITE TO LIFE The National Grid Marketplace launched their digital marketplace to purchase energy saving lightbulbs, smart devices and gadgets to help curb power use. They wanted to promote the digital storefront. The agency pitched the...