BILO Fisherman’s Wharf – WORTHY OF YOUR WALL
Retail Brand Activation
Advertising design to make frozen fish look like a fresh choice SCROLL FOR CASE STUDY
Frozen fish is not traditionally something that you would write home to mom about. I’m aware of this. Winn Dixie/BILO’s Fisherman Wharf brand has a quality Fresh-Frozen option in the freeze aisle that you would actually want to serve your mom.
I conceived of a concept that frozen fish like this would be good enough to mount on your wall. “Worthy of Your Wall” was born. A poster campaign. There is a large range of proud fishing vernacular we were able to borrow from an take advantage of. Showcasing the product on it’s side also had the advantage of being unique.
In-store poster designs
Catch of the Day Concept
Storyboard design for TV spot